Published Tuesday, August 26, 2008 at 14:40
by
carl0s 
in Debate (939 views and 7 comments)
Politicians are now expected to use the internet as a matter of
course. This process has been led by the United States, where in
most elections, there is usually a "President of the Internet
Moment." This could refer to a politician who gains fleeting
popularity from using the internet in a possibly innovative
fashion, or enlisting a keen following of bloggers and posters to
evangelise online.
Professional usage of the internet and its capabilities does not
guarantee political success. Arguably, the more slick and managed
the presentation, the less impact is generated. The online world
seems to be attuned to phenomena rather than propaganda. In
Europe, internet traffic sits outside the world of mainstream
political culture, it's hard to find examples where
conventionally formulated political communication strategies have
been successfully translated onto the web.
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